Dior launched its own online magazine, Dior Mag, Wednesday, the latest move amid a trend of fashion houses attempting to advance their brands through interactive and social mediums. The online publication, which looks more like a marketing venture than a magazine in colloquial terms, may be an act by the couture house to resurrect nostalgia for the historically impeccable brand.
How the New York Times can fight BuzzFeed & reinvent its future
May 10, 2013
| Mobile I have been involved with online ... They've often tried to adapt the content they've created for newspapers and magazines to the online ... (The Times, to its credit, published Snow Fall first online ... My question is why ca not newspapers and magazine ...
Hearst Magazines Hires President of Digital Media
May 09, 2013
| AdWeek : All News Young will oversee digital content, technology, operations, revenue, product and business development strategies across all of Hearst's online ... One of Young's initial goals will be to push Hearst's digital side from the month-to-month thinking of a magazine ...
The New Yorker Saw Record- Breaking Web Traffic Last Month
May 08, 2013
| AdWeek : All News publishing more online-only ... According to NewYorker.com editor Nicholas Thompson, the magazine ... Technical changes -- from basic SEO improvements to tweaking the magazine ... to a magazine ...
A new' golden era'?
May 08, 2013
| CJR Nautilus, a new science magazine whose first issue appeared online April 29, has New York Times reporter Dennis Overbye, one of the beat's veterans, feeling a bit a nostalgic...
Want a job at Gawker Media?
May 06, 2013
| Mobile At a time when online comments are coming under increasing fire as being useless and/... that the magazine ... a National Magazine Award for his writing. Critics such as Buzzfeed writer...
This Must- take Online Eye Test Will Diagnose More Than Your Vision
May 06, 2013
| Advertising Age - Homepage In previous hearing-related campaigns, Go Outside magazine won the Radio Grand Prix at Cannes last year, for an ad that repelled mosquitoes. Continue reading at AdAge.com ...
Pretty enough for TV?
May 02, 2013
| Mobile Conde Nast and Wall Street Journal strut for online ... He said the company might, for instance target GQ magazine ... The turn to video promises higher ad income as online ... paywall for online ...
ZenithOptimedia Drops Estimates for 2013 Growth
April 29, 2013
| AdWeek : All News Those gains are being driven by the rise of online ... Much of that Internet growth is coming at the expense of print and ZenithOptimedia forecasts that by 2015 online ... Internet advertising will increase its share of the ad market from 18 percent in 2012 to 23.4 percent in 2015 while advertising in newspapers and magazines ...
ESPN: The Magazine Puts a Print Spin on Sponsored Content
April 28, 2013
| AdWeek : All News Branded content has gotten plenty of attention as it's taken off online where the division between editorial and... Now, ESPN: The Magazine ... Starting with the magazine's 15th...
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